Buy or build: 6 advantages of buying a white-label digital healthcare solution

The healthcare industry is rapidly evolving and adapting to modern technologies. One of the most significant advancements is the rise of digital service solutions. Healthcare providers can now offer telemedicine, patient management systems, and other digital services that improve patient care and streamline operations. However, deciding whether to buy or build a digital service solution can be a challenging decision, especially for smaller healthcare providers.

BeeHealthy’s parent company, Mehiläinen, is one of the largest privately owned healthcare providers in Europe and decided already +10 years ago to invest in digital services. Being a frontrunner, Mehiläinen had no choice but to build the platform themselves. In 2019, Mehiläinen started providing their platform to other healthcare providers as a white-label SAAS so that other healthcare providers did not have to go through the same burdensome journey.

While building a solution from scratch might seem like a more customised and flexible option, buying a white-label digital service solution offers several advantages. White-label digital service solutions are pre-built software applications that are designed to be customised and rebranded by businesses. Essentially, these solutions provide the underlying technology and infrastructure for a particular service, while businesses can apply their own branding, features, and functionality on top. Here are some advantages of buying a white-label digital service solution.

1. Shorter time to market

Building a digital service solution from scratch can take months or even years of development, testing, and deployment. By contrast, white-label solutions are pre-built and ready to be customised and launched quickly. This can significantly reduce the time to market, allowing businesses to start providing their services to customers sooner.  

2. Lower costs

Developing a digital service solution from scratch can be a costly endeavour, requiring a significant investment in software development, infrastructure, and resources. White-label solutions, on the other hand, are typically more cost-effective, as they eliminate many of the development costs associated with building a solution from scratch. Businesses can leverage the pre-built infrastructure and technology of a white-label solution to reduce costs and achieve a faster return on investment.  Also developing new features and modules is cheaper as multiple clients share the costs.  

3. Proven technology 

White-label solutions are developed and maintained by experienced technology providers who have a track record of success. By purchasing a white-label solution, businesses can leverage the expertise and technology of a proven solution provider, reducing the risk of developing and deploying a solution that may not meet their needs. White-label solutions also often come with technical support, maintenance, and updates, ensuring that the technology stays up to date and reliable.  

4. Customisation 

One of the most significant advantages of white-label solutions is the ability to customise the solution to meet specific business needs. White-label solutions are designed to be flexible and can be customised to include branding, features, and functionality that align with a business’s unique requirements. This level of customisation allows businesses to differentiate themselves from their competitors, providing a unique service experience that can drive customer loyalty and retention. 

5. Scalability 

As businesses grow and evolve, their digital service needs may also change. Building a digital solution from scratch can limit a business’s ability to scale and adapt to changing market conditions. White-label solutions, on the other hand, are designed to be scalable and can accommodate changing business needs over time. This scalability allows businesses to expand their services and reach new markets without the need for significant redevelopment or re-implementation. 

6. Access to expertise and insights 

Purchasing a white-label digital service solution can provide healthcare providers with access to the expertise and insights of experienced technology providers in digital healthcare. This can include best practices for telemedicine implementation, insights into patient engagement and user experience, and guidance on regulatory compliance. By leveraging this expertise, healthcare providers can make informed decisions and improve the overall effectiveness of their telemedicine services. 

In conclusion, buying a white-label digital service solution offers several advantages over building a solution from scratch. It allows businesses to deliver exceptional customer experiences and grow their businesses, without the burden and risk of developing a solution from scratch.  

BeeHealthy’s extensively tested platform for patient engagement is employed by prominent healthcare providers across 10 countries, making it well-equipped to facilitate your digital transformation. 

Interested in seeing the BeeHealthy platform in action? Request a demo.