Segmentation is now available

Segmentation is being introduced as a single, centralised capability: define an end-user group once, from attributes such as age, gender, clinic, and insurance company, and use it to tailor content anywhere on the digital platform. 

Defined once, applied everywhere 

End users see content on the digital platform that reflects who they are, without admin users building it separately for each module. A segment created once is reusable across every module that supports segmentation, so coverage grows without repeated setup. It is safe by design too: if a rule does not resolve, users fall back to the standard experience, never a missing one. 

Relevance across every digital platform module 

Targeted banners are already in production for first customers, showing banner content to a specific user group rather than every user. Push notifications for targeted audiences are also being rolled out to first customer production environments. 

Next, we are extending segmentation to home-page personalisation, so entire home page experiences can be configured by segment and each user group sees what matters to them. We are also building deeper service differentiation within digital care plans, forms, surveys, and the digital clinic, so content is filtered and sorted automatically based on who’s using it.

If you are weighing up how a more relevant, differentiated experience could serve your organisation, we would welcome the conversation.